MICRO by The Fix
Legal
Privacy Policy
Effective date: 14 July 2026
This Privacy Policy explains how The Fix Collective Ltd, trading as MICRO by The Fix (“MICRO by The Fix”, “we”, “us”, “our”), collects, uses and protects your personal data when you visit microbythefix.com (the “Site”) or join our founding waitlist. We are committed to protecting your privacy and handling your data in line with the UK GDPR and the Data Protection Act 2018.
1. Who we are
The data controller is The Fix Collective Ltd, a company registered in England and Wales (company no. 16829203), registered office 128 Ebury Street, London SW1W 9QQ. For any privacy query, or to exercise your rights, contact us at hello@microbythefix.com.
2. The information we collect
- Information you give us - when you join the waitlist / request access: your name, email address, and the free-text response to “What drew you to MICRO?”, together with a record of your consent. We do not collect a phone number through the Site.
- Information collected automatically - when you use the Site: technical and usage data such as IP address, browser and device type, pages viewed, and interactions, collected via analytics and cookies (see section 8).
- We do not intentionally collect special-category data through the Site at this stage. Please do not submit health or other sensitive information in the free-text field.
3. How we use your information and our lawful basis
We use your personal data for the following purposes:
- to register and maintain your place on the MICRO by The Fix founding waitlist and to send you the launch, founding access, membership and studio communications that you have requested. We rely on your consent for this processing. You may withdraw your consent at any time by using the unsubscribe link included in our emails or by contacting us at hello@microbythefix.com;
- to operate, maintain, secure and troubleshoot the Site, prevent misuse and understand and improve its performance. We rely on our legitimate interests in operating a secure and effective website, provided that those interests are not overridden by your rights and interests; and
- to comply with our legal and regulatory obligations, where the processing is necessary for compliance with a legal obligation.
4. Who we share it with
We do not sell your personal data. We share it only with trusted service providers who process it on our behalf under appropriate agreements, including:
- our website developer and hosting provider (to operate the Site and manage waitlist submissions);
- our email/newsletter platform, Substack, where you have consented to updates;
- our analytics provider(s), to understand Site usage; and
- professional advisers, and public authorities where required by law.
5. International transfers
Some of our service providers may process personal data outside the United Kingdom. Where personal data is transferred to a country that is not covered by applicable UK adequacy regulations, we put in place an appropriate transfer mechanism, such as the UK International Data Transfer Agreement or the UK Addendum to the European Commission’s standard contractual clauses, together with any additional safeguards required in the circumstances.
You may contact us at hello@microbythefix.com if you would like further information about the safeguard applicable to a particular transfer.
6. How long we keep it
We will ordinarily retain your waitlist information until 12 months after MICRO by The Fix opens, unless you withdraw your consent or ask us to delete your information earlier.
If MICRO by The Fix has not opened within 24 months after you register, we will either ask you to renew your consent or delete your waitlist information.
If you unsubscribe, we may retain a limited record of your email address on a suppression list for as long as reasonably necessary to ensure that we respect your request and do not send you further marketing communications. If you become a member or customer, information collected in connection with that relationship will be retained in accordance with the privacy information provided to you at that time.
7. Your rights
Depending on the circumstances and the lawful basis on which we use your personal data, you may have the right to request access to, correction of or deletion of your personal data; to request that its use be restricted; to object to certain processing; and to receive certain personal data in a portable format.
Where we rely on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out before it was withdrawn. You have an absolute right to object to the use of your personal data for direct marketing.
To exercise any of these rights, contact us at hello@microbythefix.com. You also have the right to complain to the Information Commissioner’s Office.
You are not legally required to provide your personal data. However, we cannot register you on the waitlist without your name and email address. We do not currently use your personal data to make automated decisions that produce legal or similarly significant effects.
8. Cookies and Similar Technologies
The Site may use cookies and similar technologies that are necessary for its operation, security and functionality. These technologies do not require your consent where they are strictly necessary to provide the Site or a feature that you have requested.
We may also use analytics technologies to understand how visitors use the Site and to improve its content and performance. Where consent is legally required, those technologies will not be activated unless you choose to accept them, and you may withdraw your consent through the Site’s cookie settings.
Where we use analytics under the statistical purposes exception permitted by applicable law, the analytics will be limited to aggregate statistical information used solely to improve the Site, will not be used to identify or track individual visitors, and you will be provided with a simple means of objecting.
Further information about the technologies used on the Site, including their providers, purposes and duration, is available in our Cookie Notice.
9. Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss or misuse. No transmission over the internet can be guaranteed as completely secure.
10. Changes to this policy
We may update this policy from time to time. The current version will always be available on the Site, with the effective date shown above.
11. Contact
Questions about this policy or your data: hello@microbythefix.com.